Social entrepreneurship on
a daily basis is contributing to society by adapting business models to offer
new and creative solutions to complex social issues. Despite the growing
interest and impact of social entrepreneurship, very little research has been
done about it. The very definition of social entrepreneurship presents a real
challenge, because it as a concept and phenomenon developed in different
domains, such as non-profit organizations, for-profit organizations, public
sector organizations, or in a combination of the three. All definitions about
social enterprise have in common that its main objective is the creation of social
values and not of personal wealth or of stakeholders. As an outcome of the
Connecting Science-Society Collaborations for Sustainability Innovation
(CONSUS) project which aims at establishing a regional science-society network
for sustainability innovations in Albania and Kosovo in order to strengthen the
connection and collaboration of institutions in the field of higher education,
research and practice and as an active member of the LOGEX community.
- Trainer: Armend Berisha
Digital marketing has taken the world by storm, and the higher education sector is no exception. Most universities and institutions now report that they are using digital marketing in some capacity to engage with students and reach potential applicants. And increasingly, higher education providers are reporting high levels of success from their digital marketing campaigns. But digital marketing is constantly evolving and modern students are more aware of online marketing techniques, making them more difficult to engage. Most school marketing departments understand that digital marketing techniques need to be user-friendly and easily accessible on both smartphones and computers, but which marketing strategies give the best results?
- Trainer: Armend Berisha